Digital Transformation Blog | Frank Riedijk

In de fysieke retail is dit een uitgekristalliseerd process. Hoeveel mensen komen binnen, welke beleving bezorgen we ze, hoeveel kopen ze gemiddeld en wat is de conversie. De beleving weet je ook snel als je je klanten aanschouwt. Ook in online commerce hebben we voor conversie en omvang van het mandje de tools. Hoe meet je echter de beleving, en is dat belangrijk? Klik op de afbeelding voor wat inspiratie.

Een sessie met  @Jorij.Abraham en @Peter.van.Hattum

As my earlier posts suggest: we are investing in capabilities in our IT-solutions to ensure customers are recognised and served. We all know that the essence of our monetary economy evolves around gaining the trust and "euro" from our target audience. So, we have invested in CRM and webpages. Followed by an online shop to ensure we can match the proposition of our competitors. It turned out we also needed to ensure "one source of truth for product information" (PIM) to base our promotions on. However now we face the next challenge: cross channel integration. An example? I used to be very happy with my Palm Treo. My first real smart phone based on the windows platform. Yes, a beauty (in my eyes :-)), because it was a mash-up of the smart Palm hardware and the "open" (I know, many other opinions state differently) Windows mobile platform. When I was walking through a city center with my family I realised that I still wanted to have two cradles, to charg...

December 2007. Yes, customers are still struggling with the software development proces. Closing the gap between 'what the business desires and estimates" and what " the ICT function creates"... Who has not been there? My latest customer has identied the issue and is surely on its way to adress and solve the issue. It brought me back to an interesting dilemma I encountered earlier... Do you run projects from within the ICT organisation, or (on the far other end) within the business function itself? Years ago, when ICT was the domain of "techies" there seemed to be only one solution. Only the ICT function could bring the ICT knowledge of what can, and what cannot be done. Obviously without real interest for what 'the uneducated customer desired'. Through many projects customer-organisations have become much more knowledgeable, computer savvy and outspoken about their wishes. They might even think they can do the projects without the ever-slowing comp...