Technologies for online effectivity: PDM, PIM, MDM, CIM, ...?
How do you choose the right tools for you online channel, for sales, marketing and corporate information sites? As usual in the IT-branche, we have a lot of abbreviations and "newest of the newest that you cannot do without". PDM (Product Data management), PIM (Product Information management), MDM (Master Data Management), CIM (Customer Information Management), CMS (Content Management System), CRM (Customer Relationship Management), you name it. So: "What do you need" or more basic "what is it"? Obviously no one answer can describe it, nor is any single answer truth for all. This short blog entry is an attempt to clarify what is the position of some of these technologies, with emphasis on the fact that it is the actual view, so December 2009. For your online experience, you need to feed actual productdata to your potential customers. ERP-vendors (like SAP and Oracle) will tell you that they have the main capture of that covered. Truth is however, that typ