Digital Transformation Blog | Frank Riedijk

How do you choose the right tools for you online channel, for sales, marketing and corporate information sites? As usual in the IT-branche, we have a lot of abbreviations and "newest of the newest that you cannot do without". PDM (Product Data management), PIM (Product Information management), MDM (Master Data Management), CIM (Customer Information Management), CMS (Content Management System), CRM (Customer Relationship Management), you name it. So: "What do you need" or more basic "what is it"? Obviously no one answer can describe it, nor is any single answer truth for all. This short blog entry is an attempt to clarify what is the position of some of these technologies, with emphasis on the fact that it is the actual view, so December 2009. For your online experience, you need to feed actual productdata to your potential customers. ERP-vendors (like SAP and Oracle) will tell you that they have the main capture of that covered. Truth is however, that typ

Quit a few of our customers -and prospects- are in the process of implementing new web-solutions. Shops, portals, webpages, etc. What are the drivers we see? Well, mainly real business-drivers, in B2B and B2C alike. It seems that the current economic climate has not only raised the awareness that costs need to be reduced, it seems it has also revived the idea that an online shop can improve business value. Competitors are online, and our buyers (mostly marketing driven) are aware that they need to attract the audience. As described before in the whitepapers on this blog, the audience is quickly growing and maturing! Because of the need for control and quick updates, customer are looking to invest in technology that offers them a solution that ensures 'one data truth' for prices, marketing data and an assured relation to the logistical data. Not many have yet identified the connection from that data for online presence, to the fact that the same data is used for physical appeara